Employer Attractiveness from the Perspective of Different Generations

The discussion about generational differences in the workplace is omnipresent—often shaped by clichés and generalizations. This book provides a well-founded, empirically supported analysis of whether expectations for attractive employers truly differ across generations. The findings reveal: much of what is considered generation-specific is actually a reflection of broader societal change. Based on a large-scale survey of employees from four generations, key factors are identified that make employers attractive—regardless of employee age. The book offers practical recommendations for sustainable human resource management—beyond generational myths.